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What is Globalization and Market Entry Strategies about?
Chapter 5 discusses globalization and glocalization, defining globalization as the interconnectedness of cultures and economies and glocalization as the adaptation of global products to local markets. It outlines various market entry strategies including exporting, licensing, franchising, joint ventures, mergers and acquisitions, foreign direct investment, wholly owned subsidiaries, piggybacking, and online selling, each with its advantages and disadvantages. The chapter emphasizes the importance of balanci
- Author
- Iris Lavigne Rojo
- Language
- EN