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100 Things Every Designer Needs to Know About People - Weinschenk - New Riders (2011) by Susan M. Weinschenk is a nonfiction available to read on EtoBox.

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CONTENTS 6 THE PSYCHOLOGY OF DESIGN 12 HOW PEOPLE SEE 14 1 WHAT YOU SEE ISN’T WHAT YOUR BRAIN GETS 15 2 PERIPHERAL VISION IS USED MORE THAN CENTRAL VISION TO GET THE GIST OF WHAT YOU SEE 18 3 PEOPLE IDENTIFY OBJECTS BY RECOGNIZING PATTERNS 20 4 THERE’S A SPECIAL PART OF THE BRAIN JUST FOR RECOGNIZING FACES 22 5 PEOPLE IMAGINE OBJECTS TILTED AND AT A SLIGHT ANGLE ABOVE 24 6 PEOPLE SCAN SCREENS BASED ON PAST EXPERIENCE AND EXPECTATIONS 26 7 PEOPLE SEE CUES THAT TELL THEM WHAT TO DO WITH AN OBJECT 28 8 PEOPLE CAN MISS CHANGES IN THEIR VISUAL FIELDS 32 9 PEOPLE BELIEVE THAT THINGS THAT ARE CLOSE TOGETHER BELONG TOGETHER 34 10 RED AND BLUE TOGETHER ARE HARD ON THE EYES 35 11 NINE PERCENT OF MEN AND ONE-HALF PERCENT OF WOMEN ARE COLOR-BLIND 36 12 THE MEANINGS OF COLORS VARY BY CULTURE 40 HOW PEOPLE READ 42 13 IT’S A MYTH THAT CAPITAL LETTERS ARE INHERENTLY HARD TO READ 43 14 READING AND COMPREHENDING ARE TWO DIFFERENT THINGS 46 15 PATTERN RECOGNITION HELPS PEOPLE IDENTIFY LETTERS IN DIFFERENT FONTS 50 16 FONT SIZE MATTERS 53 17 READING A COMPUTER SCREEN IS HARDER THAN READING PAPER 55 18 PEOPLE READ FASTER WITH A LONGER LINE LENGTH, BUT THEY PREFER A SHORTER LINE LENGTH 56 HOW PEOPLE REM

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Author

Susan M. Weinschenk

Language

EN

Category

nonfiction