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What is Cultural Influences on Impulse Buying about?

This study examines the influence of culture on impulse buying behavior. A survey was administered in Sweden, Turkey, and Vietnam to understand how cultural dimensions like individualism/collectivism, power distance, and masculinity/femininity impact impulse purchases. Prior research has found culture influences consumer behavior but inconsistencies remain. The study aims to expand knowledge of this topic by analyzing the relationship between these cultural factors and impulse buying across different nation

Author

danyal

Language

EN