Can I read Integrating Marketing Communications for Brand Equity on EtoBox?

Integrating Marketing Communications for Brand Equity by Dikshant Lal is a document available to read on EtoBox.

What is Integrating Marketing Communications for Brand Equity about?

The document discusses integrating marketing communications to build brand equity. It outlines various marketing communication options like advertising, promotions, events and experiences. It also discusses challenges in designing brand-building communications and the role of multiple communications.

Author

Dikshant Lal

Language

EN