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Effects of Pricing and Promotion On Consumer Perceptions: It Depends On How You Frame It by kutukankutu is a document available to read on EtoBox.
Journal of Retailing 81 (1, 2005) 35–47 Effects of pricing and promotion on consumer perceptions: it depends on how you frame it Peter R. Darke a,∗ , Cindy M.Y. Chung b,1 a Marketing Division, Sauder School of Business, University of British Columbia, 2053 Main Mall, Vancouver, BC, Canada V6T 1Z2 b Marketing and International Business Division, Nanyang Business School, Nanyang Technological University, Nanyang Avenue, Singapore 639798, Singapore Abstract This research examined the extent to w
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