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What is Digital Nudging for Eco-Friendly Flight Booking about?

This article explores the use of digital nudging to promote environmentally friendly flight booking decisions by implementing two nudging interventions: an emission label and an emission converter. The findings indicate that while both nudges are effective, emission labels are particularly successful in encouraging sustainable booking behavior. The research contributes to the understanding of digital nudging in sustainability contexts and provides practical insights for website operators to design effective

Author

Karthik Sridhar

Language

EN