Can I read Social Media Branding Strategies 2010 on EtoBox?

Social Media Branding Strategies 2010 by cyrillef is a document available to read on EtoBox.

What is Social Media Branding Strategies 2010 about?

The document discusses research from a study analyzing social media usage in 18 markets with over 50,000 surveys. It finds that while awareness of services like Twitter and Facebook is high, actual usage varies significantly by country. Growth in social media is driven by social networks and video sharing. The types of social media engagement that are most important for brands also differ between markets. Reviews, forums and comments are key ways for consumers to mention brands online and shape perceptions.

Author

cyrillef

Language

EN