Can I read What We Learned in the Rainforest: Business Lessons from Nature: Innovation, Growth, Profit, and Sustainabilityat 20 of the World's Top Companies on EtoBox?

What We Learned in the Rainforest: Business Lessons from Nature: Innovation, Growth, Profit, and Sustainabilityat 20 of the World's Top Companies by Kiuchi, Tachi, 1935-; Shireman, William K is a book available to read on EtoBox.

What is What We Learned in the Rainforest: Business Lessons from Nature: Innovation, Growth, Profit, and Sustainabilityat 20 of the World's Top Companies about?

What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include: How Coca-Cola CEO Doug Daft uses diversity to drive sales How Intel founder Gordon Moore creates profit by design How Bill Coors builds businesses on the theory that'all waste is lost profit'How Shell profits as an industrial ecosystem What Weyerhaeuser and activists learned from each other How Dow earns 300% returns, and Dupont builds market share with eco-effectiveness, and more This book shows that the old model of business-the machine model that pitted business against nature-is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a

Author

Kiuchi, Tachi, 1935-; Shireman, William K

Publisher

San Francisco: Berrett-Koehler Publishers

Published

2002

Language

EN

ISBN

9781576751275

Subjects

Business, Management, Finance