Can I read The SAGE Handbook of Digital Marketing on EtoBox?

The SAGE Handbook of Digital Marketing by Annmarie Hanlon, Tracy L. Tuten is a nonfiction available to read on EtoBox.

What is The SAGE Handbook of Digital Marketing about?

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing

Who reads The SAGE Handbook of Digital Marketing?

Author

Annmarie Hanlon, Tracy L. Tuten

Publisher

SAGE Publications, Limited

Published

2022

Language

EN

ISBN

9781529752168

Category

nonfiction

Subjects

Marketing, Management, Business