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What is Database Marketing for Customer Insights about?

This document discusses database marketing. It defines database marketing as a systematic approach to gathering, consolidating, and processing marketing databases to learn more about customers and competitors, select target markets, compare customer value, and make marketing decisions. Database marketing maintains more customer data and processes it in new ways compared to traditional marketing. It is used for locating, selecting, targeting, and establishing customer relationships to enhance engagement. Exa

Author

shiyingyang98

Language

EN