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Marketing Concepts for Libraries and Information Services by De Sáez, Eileen Elliott, author is a language available to read on EtoBox.

What is Marketing Concepts for Libraries and Information Services about?

SUMARIO: what is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. -- RESUMEN: The most successful organizations in a fast changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of the

Who reads Marketing Concepts for Libraries and Information Services?

Author

De Sáez, Eileen Elliott, author

Publisher

Library Association Publishing (UK)

Published

1993

Language

EN

ISBN

9780851574486

Category

language

Subjects

Reference, Language Learning, Marketing

Updated

2026-03-25