About this document
Mindstate Marketing for Brand Growth by Sergiu Alexandru Vlasceanu is a document available to read on EtoBox.
The document discusses applying mindstate marketing to drive brand growth in 2020. It explains that behaviors can be broken down into goals, motivations, approach, and heuristics. It then discusses how political, social, and economic forces are changing goals related to safety, control, and release. Subconscious mindstates are activated during emotional arousal and marketing can be more effective by engaging both the heart and mind. The document provides steps to apply mindstate marketing in 2020 by first a
- Author
- Sergiu Alexandru Vlasceanu
- Language
- EN