Can I read The Practice of Public Relations on EtoBox?

The Practice of Public Relations by Wilfred Howard; CAM Foundation; Chartered Institute of Marketing is a business book available to read on EtoBox.

What is The Practice of Public Relations about?

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

Who reads The Practice of Public Relations?

Author

Wilfred Howard; CAM Foundation; Chartered Institute of Marketing

Publisher

Butterworth-Heinemann on behalf of the CAM Foundation and the Chartered Institute of Marketing

Published

1988

Language

EN

ISBN

9780750606509

Category

business

Subjects

Anthropology, Business, Management

Rating

4.3 / 5 (77 ratings)

Updated

2026-03-14