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What is Rural Consumers about?

This document provides an overview of a study on the attitudes of rural consumers towards packaged food products in India. It discusses the concept of attitudes and how they can change based on experience. It then provides background information on the historical development of packaged foods for the Indian military due to difficulties providing fresh foods in remote locations. It describes the establishment of the Defense Food Research Laboratory to develop shelf-stable packaged foods for the military with

Author

adeol5012

Language

EN