Can I read Pepsi on EtoBox?

Pepsi by Ajay Mathew is a document available to read on EtoBox.

What is Pepsi about?

The document analyzes a Pepsi ad campaign in China where Pepsi engaged Chinese youth through creative crowdsourcing contests. The ad shows an actor traveling back in time and using a Pepsi can to cross a bridge, with the tribe then demanding Pepsi cans as payment. The objective was to show Pepsi as being irresistible and widely embraced across cultures.

Author

Ajay Mathew

Language

EN