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What is Materialism and Online Impulse Buying Study about?

This research investigates the impact of materialism on impulsive online buying among the post-millennial generation during the pandemic, with financial literacy as a moderating factor. The findings reveal a positive correlation between materialism and impulsive buying, while financial literacy does not significantly moderate this relationship. Despite their materialistic tendencies, students in Malang exhibit impulsive online purchasing behaviors regardless of their financial literacy levels.

Author

hoangkhanhchi01052005

Language

EN