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What is Hotel Marketing and Industry Insights about?

This document contains an index for a report on the hotel industry. The index includes 21 topics ranging from an introduction to the hotel concept to case studies of individual hotels to conclusions and bibliography. Key topics covered include the concept of hotels and marketing in the hotel industry, different consumer segments, star classifications of hotels, marketing segmentation and mix, location strategies for 5-star hotels, and analyses of the economy, strengths/weaknesses/opportunities/threats, impa

Author

Stephanie Fernandes

Language

EN