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What is Promoting Chocodot: Indonesia about?

Chocodot is a regional specialty food from Indonesia that combines dodol, a traditional arrowroot candy, with chocolate. As Indonesia is a major cocoa producer and chocolate is popular there, with 78% of Indonesians consuming it yearly, chocodot has potential to become a traditional food that appeals globally. Endorsements can help introduce chocodot to the public and wider world, promoting both local specialties and chocolate consumption.

Author

Fakhrizal Musyaffa

Language

EN