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Big Data : Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance by Marr, Bernard B is a mathematics available to read on EtoBox.

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Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualis

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Author

Marr, Bernard B

Publisher

Wiley & Sons, Incorporated, John

Published

2014

Language

EN

ISBN

9781118965788

Category

mathematics

Subjects

Business, Technology, Management

Rating

3.58 / 5 (148 ratings)

Updated

2026-03-13