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Ethical Practices in Marketing Mix by Dr.Srikrishna.G is a document available to read on EtoBox.

What is Ethical Practices in Marketing Mix about?

This document discusses ethics in marketing. It provides definitions of marketing and discusses the key functions of marketing like product development, distribution, pricing, promotion, and sales. It then discusses the importance of ethics in marketing and defines it as achieving marketing goals through sound and standard means. Some common unethical marketing practices are also outlined relating to products, pricing, distribution, and promotion. Factors that encourage ethical practices are discussed like

Author

Dr.Srikrishna.G

Language

EN