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What is Digital Transformation about?

This study investigates how digital transformation impacts corporate image and brand awareness in global companies, mediated by various components of customer value. It emphasizes the importance of digital quality—comprising system, information, and service quality—in enhancing customer value and subsequently improving corporate performance, particularly in the context of ESG management. The research utilizes an online survey of 504 employees from global companies in China to analyze these relationships and

Author

Fandi

Language

EN