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Beyond Youth: The Optimal Age For Influencer Credibility and Marketing Success by 62300002 is a document available to read on EtoBox.

What is Beyond Youth: The Optimal Age For Influencer Credibility and Marketing Success about?

This study challenges the traditional belief that youth is essential for influencer marketing success, revealing that moderate apparent age enhances credibility and engagement while extreme ages underperform. Through four studies, it identifies a

Author

62300002

Language

EN