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What is Targeting Young Consumers in Japanese Cuisine about?

The Japanese food market is valued at $15.33 billion, with an annual growth rate of 8.4%, expected to reach $21.17 billion by 2022. Target consumers include young individuals aged 15-25 and older adults seeking quality, while competition arises from online food sellers and traditional restaurants. Regulatory barriers include the Food Action Nippon initiative and various certification and labeling requirements.

Author

nobiashaheen2

Language

EN