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The analysis concludes that celebrity brand ambassador Mohanlal enhances brand salience for Lakshya Coaching Institute but does not directly drive sales, as students prioritize academic results in their decision-making. Future research could explore comparisons between traditional celebrities and influencers, geographic variations in influence, longitudinal effects on student experiences, and differences between urban and rural student responses. Overall, while celebrities attract attention, academic excell

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antony003vs

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EN