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What is Understanding the PESO Model about?

The document discusses the PESO media model strategy, which stands for Paid, Earned, Shared, and Owned media. It provides descriptions of each component of the PESO model: owned media includes content created by the business; shared media refers to content shared on social media platforms; earned media involves securing media coverage through relationship building with journalists and influencers; and paid media uses paid advertising approaches like native ads. The document also discusses challenges with th

Author

Avijit Chakraborty

Language

EN