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What is Direct Marketing Course Overview MKTG715 about?

This document provides details of the Direct Marketing course offered at the postgraduate level. The course aims to introduce students to digital and offline direct marketing through 3 credit units over 2 lectures and 2 studio hours per week. Key topics include direct marketing concepts, analyzing opportunities, managing creativity and implementation. Assessment includes a mid-term exam, project, assignments and end-term examination. The project involves designing a brochure/catalogue and direct marketing p

Author

Pawan Kumar

Language

EN