Can I read NHS 111 Marketing Strategy Overview on EtoBox?

NHS 111 Marketing Strategy Overview by B. Taner Özgin is a document available to read on EtoBox.

What is NHS 111 Marketing Strategy Overview about?

This document sets out the marketing strategy for NHS 111 for 2011/12. It aims to change public behaviour to use NHS 111 as the main point of access for urgent but non-emergency healthcare needs. The strategy was developed based on insights from research and evaluation of previous campaigns. It outlines objectives, target audiences, messaging, media channels, roles and responsibilities, and a timing plan to launch NHS 111 in new areas through 2011/12 using direct mail, outdoor advertising, and other media.

Author

B. Taner Özgin

Language

EN