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Ground Wars : Personalized Communication in Political Campaigns by Nielsen, Rasmus Kleis is a nonfiction available to read on EtoBox.

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Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. __Ground Wars__ provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted b

Who reads Ground Wars : Personalized Communication in Political Campaigns?

Author

Nielsen, Rasmus Kleis

Publisher

Princeton University Press

Published

2012

Language

EN

ISBN

9786613379733

Category

nonfiction

Subjects

Business, Political Science, Sociology