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What is Optimizing Pandora about?

Pandora is considering ways to make unprofitable heavy users of its free streaming service into profitable customers. It could cap free usage at 40 hours per month and charge $0.99 for any additional usage. This would generate an estimated $1.1 million extra in monthly revenue. Pandora could also generate more advertising revenue by increasing the percentage of page space used for ads from 60% to 80% and charging premium rates to advertisers targeting premium users. Diversifying onto new platforms and custo

Author

Vindhya_m

Language

EN