Can I read Capabilities of Mexican Exporters and Multinational Corporations on EtoBox?

Capabilities of Mexican Exporters and Multinational Corporations by Cuervo-Cazurra, Alvaro; Newburry, William; Park, Seung Ho is a scholarly article available to read on EtoBox.

What is Capabilities of Mexican Exporters and Multinational Corporations about?

"In the book you hold in your hands, you will discover suggestions on how to upgrade the strategic capabilities of firms in emerging economies. Some emerging market firms are in the process of becoming leading competitors in the global economy. False perceptions that these firms were only good enough to operate in their home countries protected by their governments, providing at most export products that relied on inexpensive labor, is quickly becoming replaced by a realization that some are becoming credible competitors if not global leaders in their industries. Many researchers studied emerging market multinationals, marveling at their technological advances and marketing prowess. Yet these multinationals are only a tiny minority of the firms in emerging economies; the ones that have been successful at upgrading their capabilities and expanding abroad. Many other firms are in the process of improving; some will become leading multinationals in the future. This book analyzes these firms, and identifies the methods they use to build their competitiveness to international levels"-- Provided by publisher

Author

Cuervo-Cazurra, Alvaro; Newburry, William; Park, Seung Ho

Publisher

Cambridge University Press (Virtual Publishing)

Published

2020

Language

EN

ISBN

9781108612654