About this document
STP: Strategies for Market Targeting by Narendra Savarn is a document available to read on EtoBox.
Targeting involves selecting a potential customer base or target group for a product or service. Segmentation divides the market into parts, and targeting selects the most appropriate segment. Key factors in choosing a target segment include industry growth, segment size, competition, sales potential, and profit margins. Positioning creates a brand image in customers
- Author
- Narendra Savarn
- Language
- EN