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Can I read SME Internationalization Strategies : Innovation to Conquer New Markets on EtoBox?
SME Internationalization Strategies : Innovation to Conquer New Markets by Dominguez, Noémie is a nonfiction available to read on EtoBox.
What is SME Internationalization Strategies : Innovation to Conquer New Markets about?
Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do
Who reads SME Internationalization Strategies : Innovation to Conquer New Markets?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Dominguez, Noémie
- Publisher
- Wiley-ISTE
- Published
- 2018
- Language
- EN
- ISBN
- 9781119453413
- Category
- nonfiction
- Subjects
- Business, Technology, Science
- Updated
- 2026-03-25
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