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BBA Final Year Project New Topic by simranjeetsinghgatka is a document available to read on EtoBox.
This research project analyzes and compares the digital marketing strategies of Starbucks and Café Coffee Day, focusing on customer perceptions of branding, advertising, pricing, and service quality in the café industry. The study employs various marketing strategy frameworks and qualitative interviews to derive insights and implications for management. It follows the structured format required by Panjab University, covering introduction, literature review, methodology, results, analysis, discussion, conclu
- Author
- simranjeetsinghgatka
- Language
- EN