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About this book
Measurement of Advertising Effectiveness : Some Theoretical Considerations by Sheth, Jagdish N. is a book available to read on EtoBox.
- Author
- Sheth, Jagdish N.
- Publisher
- College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, November 1973.
- Published
- 1973
- Language
- EN
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