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Can I read Problems in Advertising on EtoBox?
Problems in Advertising by E. G. Smith; Neil H. Borden is a Business, Management and Accounting article available to read on EtoBox.
What is Problems in Advertising about?
Reviews of any of the case-books put out by staff members of the Graduate School of Business Administration at Harvard might start in the same manner, because all of these books are highly specialized products, prepared for a narrow potential market. Specifically, these books are for instruction purposes in business administration, primarily for Harvard, and secondarily for any other school which has a mature and well-grounded corps of students and enough available coursetime to make the exclusive case-method of teaching feasible. In organization, selection, and presentation of material these books have maintained a uniformly high standard of excellence, and they represent a costly contribution to the literature of business management. From the original publication of Dr. Copeland's first case-book, "Problems in Marketing," there has been no change in the basic pattern or philosophy. The book under immediate consideration, Professor Borden's third edition of business cases pertaining to advertising and sales promotion, carries on in the tradition of the entire Harvard series. In developing his latest volume, Professor Borden has stuck pretty well to the organization he used in his
Who reads Problems in Advertising?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- E. G. Smith; Neil H. Borden
- Published
- 1938
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)