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What is Market Research Case Studies Analysis about?

This document contains three case studies about different companies conducting market research. The first case study is about a garden tool company called T&T that wants to develop a new product for elderly gardeners. The second case study is about an app development company called H&H creating a new home automation app. The third case study is about a textbook publisher called Best Books that is seeing falling sales and wants to create electronic versions of its books. Each case study contains multiple cho

Author

Kelvin Lau

Language

EN