Opening book details…
Can I read Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia on EtoBox?
Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia by Dina Badry (auth.) is a nonfiction available to read on EtoBox.
What is Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia about?
Annotation Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets
Who reads Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Dina Badry (auth.)
- Publisher
- Gabler Verlag
- Published
- 2009
- Language
- EN
- ISBN
- 9783834918758
- Category
- nonfiction
- Subjects
- Business, Management, Management & Leadership
More by Dina Badry (auth.)
Browse all works by Dina Badry (auth.)
Similar books
- Human Resources Management in Multinational Companies; A Central European Perspective; 1 — MARZENA. STOR (2022)
- Islam and Civil Society in Southeast Asia (Social Issues in Southeast Asia) — Nakamura Mitsuo ,Sharon Siddique and Omar Farouk Bajunid,INSTITUTE OF SOUTHEAST ASIAN STUDIES, Mitsuo Nakamura, Sharon Siddique, Omar Farouk Bajunid, Institute of Southeast Asian Studies, edited by (2001)
- Social Innovation and New Business Models : Creating Shared Value in Low-Income Markets — Laura Michelini (auth.) (2012)
- Labour Markets in Low-Income Countries. Challenges and Opportunities — Ahmed Elsayed David Lam (2021)
- Where China Meets Southeast Asia: Social and Cultural Change in the Border Regions (Social Issues in Southeast Asia) — 1948-. Evans; Christopher M Hutton; Khun Eng Kuah (2000)
- Social structure in Southeast Asia. -- — George Peter Murdock (1960)
