About this document

Continuous Intention Usage of Artificial Intelligence Enabled Digital Banks - A Review of Expectation Confirmation Model by hotrungkien089 is a document available to read on EtoBox.

This study reviews the expectation confirmation model (ECM) in the context of AI-enabled digital banking, integrating AI features such as perceived intelligence and anthropomorphism to evaluate continuous intention to use these services. Data collected from 390 digital banking customers in India revealed that interaction quality significantly influences expectation confirmation and customer experience, which in turn affects the intention to continue using AI-powered banking services. The findings highlight

Author

hotrungkien089

Language

EN