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What is Management Dilemma (Problem Context) about?

The paper discusses a management dilemma regarding the uncertain return on investment from Big Data Analytics (BDA), despite high expectations for its competitive advantage. The authors pose two research questions without conducting preliminary exploratory data analysis, relying instead on literature to define BDA capabilities and validate their theoretical model through confirmatory analysis. This approach indicates a rushed transition from identifying the problem to formulating research questions, bypassi

Author

ROUSHAN

Language

EN