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PR Plan: Key Objectives and Strategies by Eva Reeves is a document available to read on EtoBox.

What is PR Plan: Key Objectives and Strategies about?

The document provides guidance on constructing an effective public relations (PR) plan in six steps: 1) Define clear business objectives for the PR plan. 2) Develop communication strategies for achieving the objectives by reaching target audiences. 3) Establish a budget for PR activities. 4) Identify the audiences that PR efforts should reach. 5) Select appropriate PR tools and activities to achieve the objectives through the identified communication strategies and audiences. 6) Plan methods for measurin

Author

Eva Reeves

Language

EN