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Consumer Behavior in Self-Scanning Retail by stjerni is a document available to read on EtoBox.

What is Consumer Behavior in Self-Scanning Retail about?

This document discusses self-scanning technology in retail stores and consumer behavior related to it. It provides background on the introduction of self-scanning checkouts and mixed consumer reception. While some shoppers find benefits like shorter lines, others find the systems difficult to use. The document aims to investigate consumer reasons for using or avoiding self-scanning to help retailers determine its potential and inform strategy. It also seeks to advance theories of consumer motivation regardi

Author

stjerni

Language

EN