Can I read Digital Marketing Strategy : An Integrated Approach to Online Marketing on EtoBox?

Digital Marketing Strategy : An Integrated Approach to Online Marketing by Simon Kingsnorth is a nonfiction available to read on EtoBox.

What is Digital Marketing Strategy : An Integrated Approach to Online Marketing about?

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Who reads Digital Marketing Strategy : An Integrated Approach to Online Marketing?

Author

Simon Kingsnorth

Publisher

Kogan Page Ltd

Published

2016

Language

EN

ISBN

9780749474706

Category

nonfiction

Subjects

Marketing, Management, Fiction

Rating

4.5 / 5 (10 ratings)

Updated

2026-03-14