Can I read Change : How to Make Big Things Happen on EtoBox?

Change : How to Make Big Things Happen by Damon Centola is a business book available to read on EtoBox.

What is Change : How to Make Big Things Happen about?

A paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect the change you want to see in the world. Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.Drawing on deep-yet-accessible...

Who reads Change : How to Make Big Things Happen?

Author

Damon Centola

Publisher

Little, Brown and Company

Published

2021

Language

EN

ISBN

9780316457347

Category

business

Subjects

Psychology, Sociology, Business

Rating

4.6 / 5 (236 ratings)

Updated

2026-03-14