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Introduction to Corporate Communication : Case Studies From India by Charu lata Singh, Mona Gupta, Charu Lata Singh is a nonfiction available to read on EtoBox.

What is Introduction to Corporate Communication : Case Studies From India about?

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.

Who reads Introduction to Corporate Communication : Case Studies From India?

Author

Charu lata Singh, Mona Gupta, Charu Lata Singh

Publisher

Routledge India

Published

2021

Language

EN

ISBN

9780367500368

Category

nonfiction

Subjects

Business, Marketing, Science