About this document
Memorable Music in Australian Ads by Jaimie Donovan is a document available to read on EtoBox.
1. The purpose of music in television advertisements is to identify a product and encourage purchase. Music can be original or from other sources and be any style, but must be memorable and appropriate for the target audience. 2. The 1956 Aeroplane Jelly jingle uses a cute girl on a swing to target children. The lyrics and music are sweet, cheerful, and in 3/4 time. 3. The 1954 Vegemite ad helped popularize the spread using twins singing a memorable jingle about being "happy little Vegemites."
- Author
- Jaimie Donovan
- Language
- EN