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What is Facebook Marketing Strategy in Makassar about?

This document summarizes a case study on the Facebook marketing strategy of Warunk Bakso Mas Cingkrank, a bakso (meatball soup) franchise in Makassar, Indonesia. The study analyzed their planning and implementation of Facebook marketing to increase sales across branches. Key findings include: 1) Facebook accommodates existing components of marketing strategy like consumer data and paid ads with detailed targeting. 2) The costs, expertise of admins/content creators, and popularity of soft selling and video

Author

yusrinfauziah

Language

EN