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This document discusses consumer attitudes and personality as it relates to purchasing different brands of running shoes. It provides examples of three individuals - Terry M., Chris R., and Ashley S. - and the hierarchy of effects that likely influenced their purchases of Brand X, Brand Y, and Brand Z respectively. It also outlines potential marketing strategies for each brand to target different consumer personalities. Finally, it examines the extended Fishbein model and implications for brand preference b

Author

Multahadi Qisman

Language

EN