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Consumer Perception of Mobile Banking by Karthik Raja is a document available to read on EtoBox.

This dissertation examines consumer perceptions of mobile banking services provided by Axis Bank in India. The study aims to understand barriers to using mobile banking, perceptions of utility of services, and how demographics influence usage. 100 employees and businessmen will complete a questionnaire. The study expects mobile banking to be convenient for checking balances and encourages habitual use. Benefits for customers include easy access to services without visiting branches to save time and costs.

Author

Karthik Raja

Language

EN