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Nykaa Growth Challenges by a s mathur is a document available to read on EtoBox.
Nykaa, an Indian omnichannel retailer of beauty and fashion products, faced growth challenges as its profitability declined despite overall revenue growth. CEO Falguni Nayar, who became a self-made billionaire, must navigate competitive pressures and consider expanding into underserved Tier 2 and Tier 3 cities. The Indian retail market is evolving rapidly, with increasing internet access and changing consumer behaviors, particularly in the beauty and fashion sectors.
- Author
- a s mathur
- Language
- EN