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Business and Competitive Analysis : Effective Application of New and Classic Methods by Craig S. Fleisher, Babette E. Bensoussan is a nonfiction available to read on EtoBox.

What is Business and Competitive Analysis : Effective Application of New and Classic Methods about?

“I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.”--Bill Fiora, Partner and Founder, Outward Insights “All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article.” --Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University The Definitive How-To Guide for Business and Competitive Analysis Transform raw data into compelling, actionable business recommendations Answer the questions executives ask–“What?” “So What?” and “Now What?” Today’s 24 most valuable techniques: how to choose them, how to use them For everyone who performs analysis: managers, consultants, functional specialists, and strategists A completely new book by the authors of the popular Strategic and Competitive Analysis Business success begins with deep clarity about

Who reads Business and Competitive Analysis : Effective Application of New and Classic Methods?

Author

Craig S. Fleisher, Babette E. Bensoussan

Publisher

Prentice Hall

Published

2010

Language

EN

ISBN

9780132703833

Category

nonfiction

Subjects

Business, Management, Management & Leadership

Rating

3.82 / 5 (57 ratings)

Updated

2026-03-14